Like a couple of people have said, my two main reasons are nostalgia and diversion. Every time I scroll a new auction, there's that chance they'll have one of the cards I've been waiting on!
Also, like most everyone, I got back into collecting later in life after collecting for years as a kid. My first goal was to not repeat the mistakes of my youth, which is to say, don't collect for 5-10 years and end up with 100 cool cards and 3 closets full of crap.
So, I made a list of 100 specific cards I wanted to collect. I tried to mix in expensive, cheap, easy-to-find, rare and that list quickly grew to 500 cards of all sports and even some non-sport. But has stayed at the 500 mark for a couple of years now, so I hope it doesn't grow too much. (Yes, everyone once in a while something will catch my eye that's not on my list and I'll buy that. What are you gonna do?)
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