Just to beat a dead horse, back in the 1980s, when I was breaking vending cases by the hundreds, the typical way to sell was to mail out a pricelist to my regular customers in March (to take pre-orders which were estimated to ship mid-may, after the cards had been sorted,) and print ads in SCD and BHN. My partner & friend Carson Ritchey and I would go through the players we expected to be included in the sets, and come up with prices for them. The rookies were the tough ones to price, of course, but we did our best.
In May or early June of 1985, I got a call from a customer from North Dakota. His name was Brent Lee. He asked about Bret Saberhagen, who had been a little known rookie pitcher that I had priced at 7 cents. Brent said he'd take all that I had.
Given the dramatic shortcomings of having my pricelist printed in March, and the lead times for the SCD and BHN print ads, it was common for dealers to inform customers that prices, especially for rookies, was subject to change without notice. In other words, a dealer might publicly say he was offering Saberhagen rookies at 7 cents, but might very well not honor that price 3 weeks later when the customer called.
Anyway, I agreed to sell Brent all the Saberhagens I had, and a week later, when I'd gone through all my Royals boxes, I shipped him 1,400 odd cards, at 7 cents each, knowing by then they were selling hot at a dollar at shows.
Points being:
1. Circumstances can change between an offer and an acceptance, and changes can be made to offers reflecting this. Try responding to a print ad in a coin magazine in a hot bull market to see what I mean.
2. Once a deal is made, it's legally, morally, and ethically binding.
Word travels fast in this hobby, then as now, and backtracking on a deal does irreparable reputational damage. I think it's obvious, and everyone agrees, that is not the case here in this thread.
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