"Don't see the problem."
Your view is reasonable for a purely public market where strangers buy and sell cards. BST wants to be less public and more intimate than that. Predicated on the assumption that participants are, if not friends, fellow members of a fraternity. As such, it is reasonable to expect treatment more akin to how family members or friends would typically behave. Choosing to ignore the first full price offer in favor of somebody else's subsequent offer would invite resentments and jealousies that friends would try to avoid.
None of this helps the OP, of course, who is apparently undone by the facts.
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