Does the sticker on this box look familiar?
I have no idea what this company was, but I do recall that in K-Marts and perhaps other stores in the mid-to-late '90s, you could find all sorts of these. They all bore that sticker and were overwrapped in some sort of cello.
I bought a few, including this one from a K-Mart in Maryland in 1997.
I know a bought some 1994 Topps baseball boxes in this manner and they still had the original Topps overwrap underneath the newer overwrap. I suspect these are all legitimate and unsearched, provided it still has the Vintage company's overwrap (which mine here does not).
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