[Snapolit1]

You don’t think the insane explosion in pricing of these boxes for months on end in the secondary market and all the publicity the Skenes card engendered — sports stories in The NY Times, local news, and everywhere else — was valuable to Topps as a brand? Their business model is fueled by the mania surrounding these overpriced chase card products. While all the products were sold on day 1, the phenomena of people breaking boxes and reselling product at huge markups is essential to their business model. And just got an unprecedented level of publicity.

Like a beautiful singer wearing a fancy dress or piece of jewelry to the Grammys. It’s all about marketing the brand.


QUOTE=packs;2493274]I don't understand the skepticism. Topps wants the card to get pulled more than anything. It's major publicity. All of the product is already sold to retail and breakers before it even gets released. Even if it got pulled on day one all of the product in the market now was already sold. There is nothing gained in holding the product. It's already sold out. It hasn't been available on the Topps site since it's pre-release.[/QUOTE]