Quote:
Originally Posted by Carter08
Higher viewership, higher merchandise sales. Advertisers understand that the Chiefs bring with them an army. If you think Swift does not add hundreds of millions of dollars to the enterprise, you underestimate her global significance.
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How global is the Super Bowl?
The most watched Super Bowl in history (pre-streaming) was the 2015 Patriots / Seahawks Super Bowl. Katy Perry was the star of the halftime show. The quality of the game determined that more people tuned in as the game went on. Imagine that.