Forgive me for resurrecting this old thread that I started over 12 years ago during my first attempt at collecting this set. I have a couple of additional advertisements that I now own and would like to add here.
I picked up this framed magazine ad from LOTG last fall.
I also found this ad for “The Multigraph” featuring a testimonial by the Texas Gum Company’s “Mr. Smith.” It was printed in the February 15, 1913 weekly edition of the Scientific American and reprinted in the 1913 annual bound edition. I picked up copies of both from eBay earlier last year.
Look closely at the letter head. There is a small “Smith’s Mello-Mint” logo underneath the larger Texas Gum Company heading. The description reads “Letter-Head printed in red, green and black, on the Multigraph, at an annual saving of $550. Size 8 1/2 x 11.”
So, the Texas Gum Company had the ability to print their own advertising cards and their own letterhead with a small 1.5 to 2 inch Mello-Mint logo most likely in the full red, green, and black color scheme like the framed ad above as well as the wrapper in post #9 that I used to own (and would very much like to own again!).
Could they have also printed the green backs of their baseball cards with the Multigraph? Could this possibly be why E105s are printed on such thin paper stock? Am I crazy? If anyone knows more about Multigraph printing during this time period, or about the printing of the E105 set, please chime in.