Quote:
Originally Posted by Domer05
Good question! This "ABC" mark on your Rams pennant actually is a concessionaire's mark (not a maker's mark); and it belonged to the ABC Beverage Co., who ran concessions at the LA Memorial Coliseum in the late 1950s and 1960s.
The same mark, you're probably aware, appeared on certain USC and UCLA pennants from the same era--both whom called the Coliseum home at that time.
I believe this Rams pennant (and the more common variant sans ABC mark) was made by Trench.
Now, pennants featuring the ABC Emblem & Pennant Co. maker's mark/label (like Boca's San Francisco Seals pennant) were also being made at this same time; however, to the best of my knowledge, they all featured a label and were made of sewed letter construction.
So the two outfits shared the same name; but that's about it.
|
Good stuff Kyle. There must've been fierce competition to appear first in the phone book in those days.
