Trying to read up on overstamps, if that's even relevant. (Someone please chime in.) I gather the "Series of 1910" stamps were used through the middle of that decade, so if an overstamp isn't present, that presumably means the pack was made in 1910... or is simply missing the overstamp.
If we could track down when Fatima started with the 20-packs, then that would seem put another constraint on it. And it does seem logical that a new delivery of an existing product would come out when competition suddenly ramps back up. Another conjectural point for having been shipped around the time of the breakup.
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