It looks to me like it takes effort to set it up. And obviously he could just uncheck the option.
How to create a private listing
You can create private listings using the advanced listing tool. Here's how:
Select Edit all options from the Pricing section of the listing form.
Select the settings icon at the top of the Pricing popup.
Set Private listing to on.
When you choose this option, buyers will remain anonymous when they bid on or buy an item.
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Net 54-- the discussion board where people resent discussions. 
My avatar is a sketch by my son who is an art school graduate. Some of his sketches and paintings are at
https://www.jamesspaethartwork.com/
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