There are definite trends in broadcasting. The term "impactful" has been in vogue for quite a while now. A couple of years ago, it seemed like everyone was using "matriculating" to describe a football team's progression down the field in a series of small yardage plays. Eventually they got wise and figured out that the term has a very precise and exclusive meaning in the realm of education.
Here's something I have noticed as well. Next time you check out the play-by-play, notice that any time a team gets stopped by the opposition or otherwise fails to score, the broadcaster will inevitably tell us that they "can't". They never say "didn't" score because that word doesn't have the same effect as "can't". I really believe that kind of detail is likely imparted in the more prestigious journalism schools like Newhouse.
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