I think VCP is a resourceful tool, but not the only one that should be used. It's inevitable that dealers will try to maximize their ROI and sellers will try to get the most they can out of the card. I think it ultimately comes down to a compromise between the dealer and seller.
There are also external factors that go into it, such as whether or not that seller and dealer have done business before. That will certainly help shape things to go smoothly.
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