I would say Jordan by a mile. Everyone knows who he is. Besides baseball people almost nobody knows who Babe Ruth is. Sure many have heard the name but couldn't give you a singe fact about him beside at one time he played baseball. I owned a commercial greenhouse and set up in 3 different towns every week selling at markets for around 5/6 years. Just wearing a pair of Jordans would get comments. We had a Net54 T-Shirt with Babe Ruth on it. I had exactly one person the entire time mention the shirt that I wore many times.
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