The global vs "local" thing is a solid dividing line.
Just in the US, I'd think Ruth, although many would be more popular briefly, I don't think brief fame counts. Or mor that it counts as an entirely different discussion.
Internationally I'd go with Ali. Jordan and Lebron are up there but I think it's too soon for them.
Then there's the who is the most popular right now question.
Right now locally? Maybe Caitlyn Clark? Getting tons of press, and a lot of attention.
early on? Major Taylor. Not as popular here, but very popular in Europe and Australia.
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