Quote:
Originally Posted by G1911
It was once Ali, but it is almost certainly Jordan now, more for the sneakers that are one of the most globally recognized symbols of American culture than his immense skill.
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Jordan shoe revenue
When the 2023 Nike fiscal year ended in May, Jordan accumulated $6.6 billion in revenue.
This is its highest total revenue to date. It also signifies a staggering 29.4% increase from the $5.1 billion mark the recent year.
Compared to its revenue in the 2016 fiscal year, which tallied $2.8 billion, the Jordan brand has grown by over 135%.
Surprisingly, while most brands suffered losses during the pandemic in 2020, the Jordan footwear brand raked in $4.8 billion and enjoyed a 29.7% growth—the brand’s highest jump since 2016.
Even in 2021, Jordan’s revenue showed steady gains with a 6.3% increase, totaling $4.8 billion by the end of the fiscal year.
The only time the revenues plummeted for the past seven years was recorded in 2018 when the Jordan brand scored $2.9 billion, 6.5% lower than the $3.1 billion total sales in 2017.