I am kind of surprised, but not. My guess is that a considerable number of people who won these card sets weren't collectors and tossed them aside without any consideration. The lack of history on sales probably exacerbates the situation: a non-collector who runs a search on them and finds nothing may well assume that they are nothing and toss them back in the junk box.
Someone is going to have to do the work to get the cards into PSA holders, and then to get some of them into PSA registry sets, and then be the first to sell. Once that happens it should flush some of them out of the woodwork.
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