I suspect that closing early like that the AH would lose more west coast bidders to things like dinner, family, activities, and work than they lose easy coast people unwilling to stay up a bit past midnight (or beyond for something they really want). As is always the case, one can put in ceiling bids and go to bed (which can be limiting for those who put in several but don't really want to win them all, I realize). Also as is always the case, no system is going to be perfect.
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