[Exhibitman]

“It’s a strategic, long-term decision for the business that will allow us to further enhance and support the broader collector ecosystem,” a Fanatics spokesperson told SC Daily at the time. “PWCC has built a strong business with great tech, a leading marketplace and vault. Bringing them into Fanatics Collectibles will give us the opportunity to further build and strengthen on the foundation that exists today and ultimately deliver a lot of value to our fans/collectors.”

In other words: "We just weren't able to wash the doody smell off of the PWCC brand no matter what we did, so we are gonna relabel it and hope we get the stink out of it that way." I don't blame them for trying to salvage the brand for a year; when you step in dog shit you don't always have to throw away your shoes.