[GeoPoto]

Elston became the first black coach for an American League team, but never reached his goal of becoming the first black manager. (Frank Robinson would, in 1975 with the Indians.) While coaching, he took part in various side businesses, including the ongoing involvement with batting doughnuts; a printing company; opening an art gallery with Arlene in Englewood, New Jersey, to sell Haitian and modern art; heading a division of Group Travel, for whom he was the star attraction on corporate tours and cruises; the Elston Howard Sausage Company concession stand at Yankee Stadium; and serving as vice chairman of the board of Home State Bank, an interracially owned bank that catered to the black community. George Steinbrenner, who bought the Yankees in 1973, would not make Howard a manager, but he did make occasional noises about wanting to move Elston from coaching to the front office. Meanwhile, at Yankee Stadium, he became the important counterbalance to the fiery Billy Martin in “The Bronx Zoo.” He coached through the 1978 season.

In mid-February 1979, after nearly collapsing at La Guardia airport, Elston was diagnosed with myocarditis. The muscles of his heart were being attacked by the coxsackie virus and the doctors prescribed total rest. Elston could not participate in spring training. George Steinbrenner told him not to worry. Whenever he recovered, his coaching job would be waiting, and he stayed on the payroll. By August, Howard was still too weak to attend Thurman Munson’s funeral. In February 1980, a year after his attack at the airport, Elston was appointed by Steinbrenner to join the front office staff. He would be an assistant to Steinbrenner, and his duties ranged from appearing at banquets to scouting talent in the Yankees minor league system. His health never recovered, though, and he was often too weak to travel. His heart was giving out, and on December 4, 1980, he was admitted to Columbia Presbyterian Hospital. Two weeks later, he died at age 51. In 1984, the Yankees retired his number 32.