[ricktmd]

Here is an article I found in Los Angeles Herald from June of 1911 about Swift's Variety Shop. This article has an image of the store. Similar to the Spatula Article, Horace Swift got at least two pieces of press from selling Postage Stamps. A lost leader to attract patrons the idea got more free advertising (with the two articles found to date) then even Swift could have imagined, I'm sure. While the article does not mention Baseball cards the fact that there is an image of the store from 1911 is a great find. I imagine I can get to the original archive and possibly a better image of the store. Variety Shop is easy to read, and it appears that there may be a perpendicular sign cutting through the "h" in the word shop that likely say Swift's. Both addresses seen on the baseball card back stamp are used in the central text box in this article.