[Lucas00]

Ive spent hours trying to find Gil Hodges Connections with Howard clothes. I know for an absolute fact this is a premium photo given out by the company and not a press photo, blank back and all, taken in Howards studio by the company themselves. I've been scouring old newspaper sites. Unfortunately to no avail on the photo. However for the folks with the records I did find a really good article dating them.



They were given out for free when Howard Clothes opened their store in buffalo. Article dated Tuesday, March 30, 1954.



Furthering my case that the premium was very likely a free promo as well.