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Second: Dealers who have a high priority number have taken more booths than they need to specifically sublet, again at a mark up. This should piss new potential dealers off more than anything the promoter does. This is a MAJOR reason that even guys who have done the show aren't assured of a booth going forward.
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Third: as a result of this, companies (like mine) are getting further and further away from the door each year, despite having done Nationals for a decade, as companies sublet better locations from dealers with a surplus of space. Last year, our 10th National, I needed a sherpa and a couple of pack mules to get to our booth. As we journeyed between base camp and our booth, the sherpa pointed out multiple companies who have done fewer Nationals than we have, but with much better locations, as they sublet space from people who weren't even there.
-Al