In the early 2000's, they had lines at the National. Their grading prices were much cheaper than PSA and they were actually considered on par with PSA grading tobacco cards at that time.
I have personally seen collectors/dealers submit hundreds of cards at a time with them at multiple Nationals in that earlier era.
I agree with Peter that the ownership has enough money and could care less whether they are #3 or #4 in the graded card market.
I think they could generate a lot of business even at a $25 level at the National with some limits as you suggest but it is very unlikely they would undertake such a venture.
They promised a new and better registry 3 years ago when they zapped their old one and alas, nothing.
They are what they are. A competent grading company that has great turn times but no desire to be more than they are.
In the early 2000's they at least tried to give PSA some level of competition.
No longer do they try!
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