Great question
My answer is simple. In 2009, I tried to convince my card "partner" to equally invest in a 1986 Fleer PSA 10 Jordan RC. Steve Hart had listed one on BBCX for $5,100. My buddy felt it was a bit beyond his reach. At the time, the entire amount was beyond mine as well. I then pivoted to a Jordan 9 by myself. Back then, 4SC had their annual 20% discount sale going on ANYTHING in their inventory without a cap. If memory serves me well, it was listed for approx $2,000. I picked it up for $1,600. Even below VCP at the time. It turned out to be a great buy, and I know at its peak, it topped out at $67K. A ridiculous run up. Today it is pushing $20K. Basically 12X in 13 years.
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