Not offered particularly cheap, the price was increased very quickly. It's up to $7.50 per thousand (and sold 10 for 10 cents to consumers, i.e.; 25% of the money to the store, 75% to the ATC) by early February.
Also by February, it is being labelled as a S. Anagyros brand, which seems to be one of the front companies used to duck regulators. Turkey Red part is the fifth paragraph on this page.
The Fez brand was launched at a similar time and appears in many notices alongside Turkey Red (the primary issuer of T79 and known to the non-sports collectors). Other sources suggest it was positioned as a 'healthy' brand for smoking. Turkish blends contained suluk which contained opium (or so I read) and was thought to cause some throat irritation in smokers. Fez removed the suluk, (T.P.'s Weekly; November 4, 1910 issue) with Turkey Red apparently a brand still containing suluk alongside the older ATC Turkish brands. Something tells me Fez smokers still had health problems.
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