There’s some factors to what make a variation popular
1 who the player is
2 how rare it is
If it’s very noticeable and drastic or not
This variation is almost impossible to obtain and if out of all the 300,000 Mickey mantle collectors that only 20 of them want it it will always hold value because there isn’t enough to go around….rare enough to carry a premium with or without PSA recognizing
Look at 1967 bob bolin which is probably 20x more available than this card and it’s just a tiny print blob and that card sells for 100x the regular version
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