I don't usually go for expensive stuff, so the difference between a regular price and what I might pay is pretty small. If I think a card is a good deal, I don't try to negotiate, and if it's not a good deal I usually just pass it by.
Most dealers end up giving me something off, probably because I usually make it an easy deal. Card marked at 40? Ok I'll take it. Sometimes at 40 they don't give any discount, since they'd have to make change. But at 45? Or two cards, One at 40 and one at 5? Usually they just say ok, how about 40.
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