Quote:
Originally Posted by jayshum
I think you missed Bob's point. If one AH has higher costs than another, they're going to have to charge a higher BP to cover them even if service is exactly the same. A plumber in NYC is going to have to charge more than a plumber somewhere with a lower cost of living even if they are doing the exact same job with the same level of quality.
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I’ll take it one step further. Costs aren’t necessarily the only factor. Target profit margins are another. Even if the costs are the same, if one business aims to be more profitable, then charging more is going to be the way to get there. Assuming that people will pay your higher prices, of course!