I do not understand all of the confusion.
Both buyers and sellers should be looking at the hammer price plus the buyer’s premium, which is the final realized price.
The buyer obviously has to pay that price, plus possible shipping and sales tax.
The seller will end up getting a percentage of that final realized price depending on the the deal that he has negotiated with the auction house, namely if he is paying a seller’s fee and whether he is getting any of the buyer’s premium.
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