I have seen many sporting life Ad's before but not this. I do agree it is not a W600 ad as it specifically says ask dealer to send a copy of the Cobb / Wagner photo.
Is there a date on the Mears catalog? The date of the catalog might help tie down if the M101-2 photo is what is referanced in the ad.
I belive the first ad for W600's was in August 1902 and listed 5 cards. Given the date of the photo is Fall 1909 it would be late in the W600 run, but the photos around the edges clearly mimic W600's
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