[mrreality68]

For me it is a combination of things.

First is availability. I like cards that are a little more rare and I cannot control when the card becomes available and as a result I then need to decide if the card available is something I want/need/ cannot wait for the next one.
Second is eye appeal specifically the front is the priority over the back
Third is center and how it’s borders look
Fourth is what I can afford for what I am trying to purchase