Michael Jordan - because he was the greatest competitor I've ever seen and he transcended sport with Nike in a way that created a new type of athlete-entrepreneur.
Serena Williams - because she is the greatest tennis player of all time and the other half of humanity needs representation. 23 majors, 14 doubles majors, 3 or 4 gold medals.
Wayne Gretzky - because anyone legitimately called "The Great One" makes the cut. Getting to sit in the corporate seats handed down from my mom's Eastern European boss was about the best thing in my teenage years. Go Kings Go!
Alex Honnold - because he accomplished the greatest athletic achievement in human history. Period.
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