From the dealer standpoint, there is one thing that makes it more attractive to sell sets or near sets: time. Both the time value of money and the time it takes to sell. A single card takes as much time to sell as a set. Plus, when I buy a collection I want to get my money out and ready for the next deal as quickly as I can. Selling 20 sets is a hell of a lot more manageable than selling 2,000 cards.
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