Ahh, the age-old conundrum: rarity v. obscurity. Leon is right: demand generates value, not rarity. Demand + rarity = $$$$.
If you own a rare card and you want to generate demand for it, probably the best way to do that is to get PSA to slab the card and add it to the player's registry (assuming the player has one). Then the registry participants will chase the card to finish their sets. Another way to up the profile of an obscure rarity is to publish information on it in the hobby press. Collectors cannot add a card to their want-lists unless they know it exists.
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