There were several theaters with that name around that time, as the nickel movie was very popular. Although his first name is spelled incorrectly on that card, the only film in which Lajoie is known to have appeared was a 1902 or 1903 silent titled "Game of Base Ball," which was just a movie of an actual game between Philadelphia and Baltimore. So perhaps this was given out at a showing of that film at that theater a few years after its original release, and maybe there are more out there of other players from that game.
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