Quote:
Originally Posted by Aquarian Sports Cards
Having worked in a print shop you'd be stunned at how little cost additional copies are. The cost is in the design and the set up. Once you're running you're just paying for ink, paper and time. The cost difference between running 25,000 copies of something and 50,000 copies of something is nowhere near 100%. Depending on a bunch of factors it could be as little as 10% more.
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I've done dozens, probably hundreds, of brochures, catalogs, and annual reports in my career. The biggest part of the problem isn't in the printing. They are then labeled, transported, and sooner taken to the landfill. It has a cumulative effect much greater than printing.