Quote:
Originally Posted by BRoberts
The cost is somewhat influenced by how many catalogs are printed and shipped. So the cost for a Huggins & Scott wouldn't be as high as the cost for a major auction house.
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Having worked in a print shop you'd be stunned at how little cost additional copies are. The cost is in the design and the set up. Once you're running you're just paying for ink, paper and time. The cost difference between running 25,000 copies of something and 50,000 copies of something is nowhere near 100%. Depending on a bunch of factors it could be as little as 10% more.