Quote:
Originally Posted by nineunder71
I would like to know what one of these things total cost to print and send is? And if the AH sees a profitable return for this form of marketing? My guess is they Do Not, would love to see internal analytics for this
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I think you are missing the point. The catalogs aren't for marketing or buyers, generally, unless that marketing is to take in more consignments. They are to make the
consignors feel good. And they do add a little more publicity in that some will get opened and looked at. I think if you used a median of about 25k to print and ship....you would be in the ballpark.
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