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Originally Posted by Throttlesteer
Player fame can definitely be tied to an iconic card as much a famous event or even a poem. I believe Mantle's 52 Topps has a fair amount to do with the values of his other cards. Sure, Teddy's 1939 Play ball is iconic to hard-core collectors. But it doesn't have the same recognition to casual fans and collectors. Outside of the T206 Wags, its the most famous baseball card.....for a number or reasons.
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I would partially disagree with this. From the early 70s to the mid 80s the 1952 Topps Mantle was the most valuable Topps card and one of the top 5-10 cards in the hobby. Yet Mantle's other cards had similar values to Williams and Mays.
Mantle cards took off in value due to a group of east coast dealers buying up his cards. At a time when the hobby exploded, they marketed them to new collectors, many Yankee fans. This created demand from other collectors due to FOMO as they saw all up arrows in monthly Beckett price guides.
Now for new collectors today, I would agree that the 1952 Topps Mantle is a factor drawing collectors to his cards. It is the face of Postwar modern cards, a card that collectors desire. It is natural for collectors to be drawn to his other cards because of that.