Yes, they started as cigarette pack stiffeners and moved into caramel and candy before bubble gum. Then got big on their own.
Some of the biggest rarities were intentional short prints like The Strong Man (Schutter Johnson I want to be a... series), American Caramel Presidents William McKinley, and Western Series Cowboy Outfit. Basically, these cards were required to complete the set in order to redeem for a pair of roller skates or a pound of chocolate or some other prize.
1938 Horrors of War, 1952 Look-N-See, 1962 Mars Attacks, 1985 Garbage Pail Kids are consistently collected.
The ~1880 Marquis de Lorne card is rare and valuable and was thought to be the first ever tobacco card.
Famous actors, presidents, space heroes, etc have a following.
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PWCC: The Fish Stinks From the Head
PSA: Regularly Get Cheated
BGS: Can't detect trimming on modern
SGC: Closed auto authentication business
JSA: Approved same T206 Autos before SGC
Oh, what a difference a year makes.
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