The quarantine may have thrown things off from the norm, but I often have tried to start 7-day auctions so they will end on a Sunday evening (8-9PM ET-ish). I would try to avoid having auctions end in the morning, or Saturday nights (back when people used to be able to go out on a Saturday night!).
Sniping probably has eliminated some of the importance of timing your auction to end at a peak time when the most eyes will be online at the moment, but I still wouldn't want to end something at a less optimal time.
I haven't really viewed the start time of a BIN as having much importance, but maybe a similar theory of beginning the listing at a peak time (such as a Sunday night) might help, in that someone may want to jump on it right away, out of FOMO if they don't.
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