I posted about a break here recently in my BST listing for a Koufax Topps Transcendent auto. That product would not exist imo if breakers had not gained traction in the last decade. $20K on a single box has inherent marketing qualities and makes sense when you can break it down by the number of hits.
Upper Deck's early 2000s Ultimate Collection and the like set the stage for this and within 10 years of those products Youtube was established as a internet juggernaut and was heavily trafficked by children. Breaker videos are below the threshold of any parental filters so any kid could just search for the product they were interested in and watch it get opened. They're only one begging session away from mom and dad putting down a few bucks on a random pack from Layton's or the like; way cheaper than $100 or more that a Gypsy Queen hobby box would cost. There's a whole boatload of people across that spectrum to people like me who would consider $600 (think that's changed in 20!) for one pack of 86 Fleer basketball.
There's going to be a natural progression to vintage cards for newcomers. Anyone and everyone is looking for an escape right now. With top dollar seemingly focused on the Jordan rookie right now-which is directly tied to the Last Dance-vintage across the board should be getting new eyeballs.
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BZT
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