First, insurance works if it is a recent transaction. If a card sold for $200 is insured for $200 and lost, all the insurer has to do is show proof of the transaction and the PO will pay. Second, unless insurance was discussed prior to completing the transaction the buyer has no basis to assume that the seller bears the cost of the insurance. If the buyer wanted the card insured he should have requested it and worked out who would pay for it then. Since no one brought up insurance I think the best solution is for Brian to refund half the card's cost and leave this as a learning lesson for both parties.
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