I would bet he means that they create a cool-looking modern card of a popular superstar player, and intentionally release very few copies of the card into circulation. Thus, the perception that it’s rare, desirable, and ultimately very expensive.
A contrived or “intentionally created” rarity as opposed to something vintage that organically became rare over the years (and wasn’t purposely manufactured with that intention).
Please correct me if I misinterpreted it.
Last edited by perezfan; 12-10-2019 at 12:51 AM.
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