It would make far more sense for Brian to close all of the lots that haven’t had a bid on them for say 15 minutes at midinight and then leave the rest, maybe 5% or so, to operate on even a 5 minute rule. This way the consignor gets more for their items and you get to walk away when the price gets too high for you rather than getting sniped with seconds left. Everyone would benefit and then you’re not left with a queasy feeling at midnight when it should be a happy moment for you.
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