A private claim wouldn't work unless and until there was actual harm from a guarantee not being honored in a specific case, and then you would just bring a claim for breach of the guarantee, not false advertising.
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Net 54-- the discussion board where people resent discussions. 
My avatar is a sketch by my son who is an art school graduate. Some of his sketches and paintings are at
https://www.jamesspaethartwork.com/
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