Quote:
Originally Posted by Spike
I suspect Goudey scuttled further Sport Kings cards due to a steep drop in 1934 card revenue. According to Bob Lemke's blog post on the subject, Goudey's baseball card sales fell from $450K in 1933 to $220K in 1934. Falling card sales could also explain why Goudey sets after 1934 seem a lot less creative.
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I want to provide a counterpoint here. The 1934 set was 40% the size of the 1933 set. Meanwhile, revenue was nearly 50% that of the 1933 release. One read of that relationship is that Goudey's per card revenue in 1934 was actually higher than the year before. (And for various reasons it would make sense to think their per card costs were lower.)
My takeaway is that revenue was lower because the number of card was lower, not the other way around.
It's a bit speculative but my own research into the Goudey set has led me to believe the small 1934 offering was 1) a "topping off" of the 1933 series, and 2) at least in part smaller because brought much of it forward to 1933.
It's a long read, but I summarize a ton of my work in this post.
https://jasoncards.wordpress.com/201...f-1933-goudey/