To me, it's all about attitude of BOTH the buyer AND the seller and it's sad that it has changed over the years...
50 years ago:
Seller: "Sorry, I made a mistake on the price, but I'll give it to you for what it was advertised"
Buyer: "No, it was an honest mistake and I won't hold you to it."
Seller: "Thank you for understanding. Let me make it up to you by...(fill in the blank).
Today:
Seller: "It was a mistake and I'm not going to honor that price or do anything for you."
Buyer: "You have to sell it to me for what it was advertised. It's the law!"
Seller: "F you!"
Buyer: No, F you!"
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