If VCP average is 41, then he probably can buy it for 40. Paying 47.50 is about 15% above the average sale, so unless the card has exceptional eye appeal and centering, it makes perfect sense to pass. 7.50 was a deal breaker for you also.
On a 40-50 dollar card, I would probably make my best offer and if not accepted, move on. It is really dependent on how hard the card is to find. On more difficult to find items, I would be more willing to haggle. I think you need to realize that some people don't like to go back and forth on the price of a card. If you are going to counter-offer, you are risking losing a sale.
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