John Moschitta could make a fortune doing pharmaceutical ads. He’d knock off the side effects in 10 seconds giving viewers more time to ogle the actors.
But the actors in the advertising should actually have the disease that the drug they are promoting is intended for. Before and after pictures of patients taking some of drugs advertised could adversely affect sales though.
Live longer ads for fatal diseases are deceptive because the increased longevity is sometimes measured in months (or even weeks) and often not many. Live longer ads imply that the medication has essentially no curative potential.
